ROLES

art director | designer

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DETAILS
My cover design skills began when I was tasked with designing vacation catalogs. We quickly realized that selecting compelling destination images was the key to instill a desire for the reader open the catalog and find out more about a dream destination (rather than titles or headlines). Our primary goal was to spark the reader's imagination—and get them to flip the page, venture further, and to casually browse the catalog for potential destinations.

 

When promoting news, events, or feature articles, a different approach was in place with engaging headlines. In this case, visual type treatments sometime proved effective.

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